Privacy Policy
Last Updated: June 08, 2026
True Comfort Heat and Air ("Company," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, request services, or otherwise interact with our business.
By using our website or providing information to us, you agree to the practices described in this Privacy Policy.
True Comfort Heat and Air provides residential and commercial HVAC services, including heating, cooling, indoor air quality, maintenance, repair, replacement, and related services throughout East Tennessee.
If you have questions regarding this Privacy Policy, you may contact us using the information provided at the end of this policy.
We may collect information directly from you, automatically through your use of our website, and from third-party sources.
Information You Provide to Us
When you contact us, request service, schedule an appointment, complete a form, submit a quote request, or communicate with us, we may collect information such as:
- Full name
- Email address
- Telephone number
- Physical address
- Mailing address
- Service location
- Property information
- Service request details
- Appointment information
- Communication preferences
- Any information you voluntarily provide
Information Collected Automatically
When you visit our website, certain information may be collected automatically through cookies and analytics tools, including:
- IP address
- Browser type
- Device information
- Operating system
- Pages viewed
- Time spent on pages
- Website navigation behavior
- Referral sources
- Geographic region
- Website usage information
This information helps us improve website performance and user experience.
Information Collected Through Forms
When you complete online forms, we may collect:
- Contact information
- Requested services
- Scheduling preferences
- Property details
- Additional comments or inquiries
Information submitted through forms is used to respond to your requests and provide services.
How We Use Your Information
We may use collected information to:
- Respond to inquiries
- Schedule appointments
- Provide requested services
- Deliver customer support
- Communicate regarding appointments
- Send service reminders
- Process service requests
- Improve our website
- Improve customer experience
- Analyze website performance
- Maintain business records
- Protect against fraud or unauthorized activity
- Comply with legal obligations
We use information only for legitimate business purposes and as otherwise described in this Privacy Policy.
SMS Communications and Text Messaging
If you provide your mobile phone number, you may receive text messages regarding:
- Appointment confirmations
- Appointment reminders
- Service updates
- Scheduling communications
- Customer service communications
Message and data rates may apply. onsent to receive text messages is not a condition of purchasing services. You may opt out of text communications at any time by replying STOP or contacting us directly.
Email Communications
We may send emails related to:
- Service requests
- Appointment information
- Customer support
- Service updates
- Company information
- Maintenance reminders
You may unsubscribe from promotional emails by following the instructions included in those emails. Please note that we may continue sending transactional or service-related communications when necessary.
Cookies and Tracking Technologies
Our website may use cookies and similar technologies to enhance user experience and gather website analytics.
Cookies may help us:
- Understand website usage
- Improve website functionality
- Measure advertising effectiveness
- Improve customer experience
- Analyze website traffic
You can modify your browser settings to refuse cookies, although some website functionality may be affected.
Analytics Services
We may use analytics tools such as Google Analytics and similar services to understand how visitors interact with our website.
Analytics platforms may collect information such as:
- Pages visited
- Device information
- Geographic location
- Session duration
- Traffic sources
This information is generally aggregated and used to improve our website and marketing efforts.
Advertising and Remarketing
We may use advertising platforms and remarketing services, including but not limited to:
- Google Ads
- Google Remarketing
- Meta Ads (Facebook and Instagram)
- Microsoft Advertising
- Other digital advertising platforms
These services may use cookies or similar technologies to display advertisements based on prior visits to our website.
Users can manage advertising preferences through applicable platform settings.
Call Tracking
To improve customer service and marketing effectiveness, we may use call tracking technology.
Call tracking systems may collect:
- Phone numbers
- Call duration
- Call source information
- Call recordings where permitted by law
Recorded calls may be used for quality assurance, training, and customer service purposes.
Sharing of Information
We do not sell your personal information.
We may share information with trusted third parties when necessary to operate our business and provide services.
These may include:
- Website providers
- Hosting providers
- CRM platforms
- Marketing service providers
- Analytics providers
- Communication platforms
- Scheduling software providers
- Payment processors
- Legal or regulatory authorities when required by law
Third-party service providers are expected to protect information consistent with applicable laws and contractual obligations.
Legal Compliance
We may disclose information when required to:
- Comply with legal obligations
- Respond to lawful requests
- Protect our rights
- Protect customer safety
- Investigate fraud
- Enforce agreements
Data Retention
We retain information for as long as reasonably necessary to:
- Provide services
- Maintain business records
- Comply with legal requirements
- Resolve disputes
- Enforce agreements
Retention periods may vary depending on the nature of the information and applicable legal obligations.
Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect personal information.
However, no internet transmission or electronic storage system can be guaranteed completely secure.
While we strive to protect information, we cannot guarantee absolute security.
Third-Party Websites
Our website may contain links to third-party websites.
We are not responsible for the privacy practices, policies, or content of third-party websites.
Users should review the privacy policies of any third-party sites they visit.
Children's Privacy
Our website and services are not directed toward children under the age of 13.
We do not knowingly collect personal information from children under 13.
If we learn that information has been collected from a child under 13, we will take reasonable steps to delete that information.
Your Privacy Rights
Depending on your location and applicable laws, you may have rights regarding your personal information, including:
- Accessing information
- Correcting information
- Requesting deletion
- Restricting processing
- Objecting to certain uses
- Requesting information regarding data practices
To exercise any applicable rights, please contact us using the information below.
Do Not Track Signals
Some web browsers transmit "Do Not Track" signals.
Because there is no universally accepted standard for responding to these signals, our website may not respond to Do Not Track requests.
Changes to This Privacy Policy
We reserve the right to update this Privacy Policy at any time.
Changes will become effective when posted on this page.
We encourage users to periodically review this Privacy Policy for updates.
Contact Us
If you have questions regarding this Privacy Policy or our privacy practices, please contact:
True Comfort Heat and Air
Phone: (865) 336-0176
Service Area: East Tennessee
Website: truecomfortheatandair.com
Consent
By using our website, contacting us, requesting services, submitting forms, or otherwise interacting with True Comfort Heat and Air, you acknowledge that you have read and understand this Privacy Policy and consent to the collection and use of information as described herein.
